Skip to content
TeknoWeb Digital Partner

Advertising · Goals, budget and measurement

Plan campaigns around what happens after the click.

Google or Meta work begins with your business goal, allocated budget and landing page. Make campaign structure and evaluation criteria visible in the same plan.

Discuss your requirementsScope
Digital marketing illustration with a magnifying glass, search and campaign panels, audience cards and measurement dial
Who is this for?
Businesses managing Google or Meta campaigns with a clear plan.
What does it help you do?
A documented approach to budget, campaign structure and measurement.

Decisions from account structure to evaluation

Channels, work and review frequency are clarified with the selected package.

Campaign goals and account structure

Review goals, budget boundaries and accounts to decide which needs campaigns should address.

Audience, ad and conversion checks

Assess audiences, messages and landing pages together, defining checks for relevant conversion steps.

Package-specific optimisation and reporting

Define monitoring, improvements and reporting, interpreting changes within the limits of available data.

From an ad to a conversation

This illustrative scenario is not a customer project; it explains the relationship between campaign and page.

  1. See the message

    A visitor considers an ad relevant to their needs.

  2. Review the page

    The ad information is compared with the landing page purpose and content.

  3. Choose an action

    Measurement of an agreed form, conversation or purchase step can be reviewed.

An illustrative workflow, not a customer project.

Work from an approved campaign plan

Platform access and publishing decisions are agreed at the start.

  1. Goals and accounts

    Review budgets, objectives and account status together.

    Planned outputChannel and campaign scope

  2. Campaign and measurement

    Prepare messages, targeting and evaluation steps.

    Planned outputCampaign plan for approval

  3. Setup and monitoring

    Set up and monitor approved campaigns within scope.

    Planned outputSetup and monitoring notes

  4. Evaluate and improve

    Interpret data and consider in-scope changes.

    Planned outputReport and next actions

Advertising work checkpoints

Delivery or monitoring topics follow the package and approved plan.

  • Campaign objectives and allocated budget boundaries
  • Agreed account and campaign structure
  • Consistency between message and landing page
  • Conversion checks and measurement limits within scope
  • Reports, changes and next recommendations

Platform advertising spend is separate; sales, conversions and profitability are not guaranteed.

Advertising questions

Is advertising spend included in the service price?

Budget paid to the platform is separate. Management scope and budget responsibilities are explained in the selected product and work plan.

Which channels are considered?

Google or Meta needs are reviewed against accounts and goals. Channels and campaign types are agreed at the start.

Are sales or conversion results guaranteed?

No. Results depend on the offer, audience, competition, budget and page experience. Work and data are explained without guaranteeing commercial outcomes.

Is conversion tracking ready automatically?

Existing tools, access and technical flows are reviewed. Measurement readiness is not assumed before setup or development needs are clarified.

Are creative assets and page changes included?

The product description determines this. Content production and landing page development may be scoped separately from management.

Compare advertising management options

Review channels, monitoring and reporting in current products. Clarify budgets and planned work before starting.

Digital Advertising

Google Ads Setup

Available

Account structure, conversion foundations and first campaign setup.

Estimated delivery: 3–5 business days

  • Account and campaign structure
  • Core conversion measurement
  • First campaign setup

Excluded: Advertising budget

Excluded: Monthly management

Excluded: New landing page development

9,900 ₺one-time
Google Ads Setup — View and purchase

Excluding VAT

Digital Advertising

Google Ads Management

Available

Campaign monitoring, improvement and monthly reporting.

Estimated delivery: First plan in 3 business days

  • Campaign management
  • Search-term and budget improvement
  • Monthly report

Excluded: Advertising budget

Excluded: Creative production

Excluded: Sales guarantee

12,900 ₺/month, starting at
Google Ads Management — View and purchase

Excluding VAT