Google Ads in Türkiye series · Book 08
Google Ads: Auditing, Scaling and Agency Operations
When taking over an account, first assess measurement and access reliability before increasing budgets. Read accounts through evidence; grow them safely.
By the end of the book
- Describe account reliability and problem priorities with their evidence levels.
- Test growth claims through experiments and present a roadmap with assigned owners.
Book files are in Turkish.
Written by Onur Dilmen · Edition 1.0.1 · · 11 chapters, 6 appendices · 40 pages
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Bu kitap hangi sorulara cevap veriyor?
Each chapter opens with a question and ends with its answer. 11 chapters ve 6 ek.
- 01
What should you check first in a newly acquired account?
Chapter 1 · Audit methodology
- 02
Which findings can limited access and time support reliably?
Chapter 2 · 90-Minute Initial Scan
- 03
Does the reported conversion represent a real business event?
Chapter 3 · Measurement audit
- 04
Where is spending failing to produce business results?
Chapter 4 · Waste detection: queries, locations and placements
- 05
Which campaign divisions have a business justification?
Chapter 5 · Structural problems and budget signals
- 06
How do you diagnose why an account is not serving ads?
Chapter 6 · Policies, verification and account health
- 07
When does a Google policy change affect account operations?
Chapter 7 · Tracking Policy Changes
- 08
When can an account budget be increased?
Chapter 8 · Scaling: budgets, locations and new channels
- 09
Which figures and decisions should customers receive?
Chapter 9 · Customer reporting and explaining a difficult month
- 10
How do you document agency and advertiser responsibilities?
Chapter 10 · Agency Operations and Account Handover
- 11
How do you investigate unexpected spending or performance changes?
Chapter 11 · Unknowns: forensic reading and quiet settings
6 appendix headings
- APrintable Audit Checklist
- BCustomer Audit Report Template
- CSynthetic Account Audit
- DTerms and Evidence Protocol
- EPrioritization and Acceptance Exercise
- FBibliography
Inside the book
Pages from the sample chapter. Businesses and figures in the examples are synthetic.
Preface 
Chapter opening and evidence ladder 
Synthetic example and chapter checklist
Who it is for
- Advertising specialists taking over or auditing accounts
- Businesses using or changing agencies
- Agencies establishing reporting and handover processes
Who it is not for
- People treating a two-hour screen tour as a complete audit
- People expecting legal conclusions about contracts, taxes or personal data
Frequently asked questions
- Can a 90-minute scan replace a complete audit?
- No. A short screen tour is not a full audit. The initial scan creates a queue for deeper investigation and guarantees neither a full diagnosis nor performance.
- What does an audit conclude when evidence is missing?
- Missing access, billing, conversion, CRM, policy or economic evidence may justify “unknown.” The roadmap should show evidence levels and owners, rather than false certainty.
- Does it offer legal interpretation of agency contracts, taxes or personal data?
- No. It specifies where expert review is required without assigning universal rates, deadlines or legal outcomes for Turkish businesses. It is not legal, tax, financial or binding Google policy advice.
- When can I access the book after payment?
- Immediately after payment approval. Files appear in your Academy library and an access email is sent.
- What happens when a book is updated?
- The book is revised when Google interfaces or regulations change. New editions appear in your library at no extra cost.
- Can I get a refund?
- Digital delivery follows payment approval, with a withdrawal-right exception under distance-selling rules. Read the free sample chapter before purchase.
- Is an invoice issued?
- Yes. Enter personal or business billing details when ordering to receive an e-archive invoice.
Author
Author and trainer
Onur Dilmen
TeknoWeb founder. He has built business infrastructure in hosting and platforms for years, observing recurring advertising-account, measurement and search-visibility mistakes and their actual invoiced cost. The Academy series record those observations.
- Her teknik iddia Google dokümantasyonundan doğrulandı ve tarihiyle dipnotlandı
Its place in the series
TeknoWeb Akademi is an independent educational publisher, unaffiliated with and unendorsed by Google, Meta, Microsoft, TikTok or LinkedIn. Google and Google Ads are Google LLC trademarks; other marks belong to their owners.