What is included in the series bundle?

All eight Google Ads in Türkiye books. Each includes print PDF, mobile PDF, DOCX and EPUB, for 32 files total.

In what order should I read the books?

Three stages: setup and measurement (1–2), campaigns and bidding/budgets (3–6), then automation and audits (7–8). Later books build on earlier measurement and structure, but each can be read independently.

How many invoices are issued for a series bundle?

One bundle is one order, with one e-archive invoice using your personal or business billing details.

Does owning some books reduce the bundle price?

No. The bundle price is fixed. Existing access remains. After login, the page shows owned books and the individual total for missing books. If you own all eight, the bundle cannot be purchased.

Does the reader discount apply to the series bundle?

No. The 10% discount applies to individual books. The bundle already has a discounted price; discounts do not combine.

How do I receive the books?

After payment approval, each of the eight books appears separately in your panel's Academy library. Without approval, access is not granted.

Will I pay again when books are updated?

No. Updated editions replace bundle files in your Academy library for free. Significant changes may also be announced by email.

Digital content is delivered immediately after payment approval; the checkout asks you to acknowledge the withdrawal-right exception under distance-selling rules. Each book has a free sample chapter to read before buying.

Google Ads in Türkiye · complete set

Google Ads Specialist Series8 books in one payment: from setup to audit

Setup, conversion measurement, search, bidding/budgets, Shopping/PMax, YouTube/Demand Gen, automation and audits. Google Ads in Türkiye's billing and tax context, with dated official evidence for technical claims.

Book files are in Turkish.

books: 8books
print pages · 1,057 mobile: 563print pages · 1,057 mobile
chapters and appendices: 108chapters and appendices
files, in 4 formats: 32files, in 4 formats

Last updated September 29, 2026 · Written by: Onur Dilmen

Learning path

What will you learn in this series?

Books progress from account creation to growth; later topics build on earlier measurement and structure, while each book remains independently readable.

Stage 1 · Book 1–2
Set up and measure correctly
Irreversible account decisions, Türkiye billing/taxes and measurement that sends real business outcomes to algorithms.
Book 01
Foundations and Account Setup
The TRY 100 you see in the panel costs your business between TRY 120 and 144. This book explains that difference and which decisions cannot be changed later.
In the book
Auction and ad-ranking mechanics
Three irreversible decisions before setup
Billing, taxes and real-cost calculations
99 print pages · 204 mobile · 10 chaptersIndividual price TRY 690Sample chapter Explore
Book 02
Measurement & Conversion Tracking
Send the algorithm the right business outcome, not just a number.
By the end of the book
The conversion action represents an actual business outcome or a deliberately chosen intermediate signal.
The same transaction is not counted twice; value and currency are transmitted correctly.
128 print pages · 246 mobile · 19 chaptersIndividual price TRY 990Sample chapter Explore
Stage 2 · Book 3–6
Build campaigns, manage spending
Search, bidding/budgets, product ads/PMax and video/Demand Gen, each with its own decision framework.
Book 03
Search Network & Keywords
Manage every query with a reason, from search intent to business outcome.
By the end of the book
You will be able to document why a Search campaign serves or does not serve, and which outcome each change targets.
81 print pages · 150 mobile · 14 chaptersIndividual price TRY 890Sample chapter Explore
Book 04
Bidding Strategies & Budget Management
Give the algorithm a goal; keep control of spending yourself.
By the end of the book
You will be able to derive target CPA and target ROAS from business economics.
You will be able to show which outcome the platform optimises and how that outcome is counted.
63 print pages · 116 mobile · 14 chaptersIndividual price TRY 790Sample chapter Explore
Book 05
Shopping and Performance Max
Fix product data; guide automation by business results.
By the end of the book
Audit Merchant Center product, price, availability and delivery data against the promise made to customers.
Define the data to verify, automation limits and how to interpret results.
58 print pages · 103 mobile · 16 chaptersIndividual price TRY 790Sample chapter Explore
Book 06
Video, YouTube and Demand Gen
Create demand, measure the result.
By the end of the book
Define the audience and intended change alongside your view count.
Define in advance what evidence demonstrates change and when to stop a campaign.
54 print pages · 93 mobile · 12 chaptersIndividual price TRY 690Sample chapter Explore
Stage 3 · Book 7–8
Systematize, audit and grow
Safely automate repetitive work, audit in evidence order, scale with experiments and run agency operations.
Book 07
Automation, Scripts and API
Systematize repetitive work safely.
By the end of the book
Distinguish the risks of automated rules, Editor operations, Scripts and API integrations.
Make decision ownership, data inputs and ways to stop incorrect actions visible.
40 print pages · 71 mobile · 11 chaptersIndividual price TRY 590Sample chapter Explore
Book 08
Auditing, Scaling and Agency Operations
Read accounts through evidence; grow them safely.
By the end of the book
Describe account reliability and problem priorities with their evidence levels.
Test growth claims through experiments and present a roadmap with assigned owners.
40 print pages · 74 mobile · 12 chaptersIndividual price TRY 590Sample chapter Explore

Who it is for

Who is this series for, and where should you start?

You do not need to read every book. Suggested starting points by role:

Business owner
Understand agreements, actual advertising costs and budget authority before setup or agency handover.
Advertising specialist
Manage, acquire or audit accounts and decide target CPA/ROAS, structure and reporting.
E-commerce team
Own product ads, Merchant Center data and revenue measurement; choose Shopping versus PMax.
- Book 02
- Book 05
Agency and management
Systematize recurring work, customer reporting and account handovers.
- Book 07
- Book 08
Finance lead
Handle Google Ireland invoices, reverse-charge VAT and withholding; explain panel-versus-invoice differences.
- Book 01

Price

Individual books or the bundle?

Buying books individually

TRY 6,020

Even with a 10% reader discount after the first book, the minimum total is approximately TRY 5,477.
Each book has its own order and invoice.
Choose only the books you need.

Best value

Series bundle

TRY 3,490

Compared with the individual total TRY 2,530 (%42) less
Also approximately below the lowest total with reader discounts by TRY 1,987 less
One order, one invoice; 8 books in your library at once

Go to the series bundle

Bundle books and individual prices
Book	Individual price
01Google Ads: Foundations and Account Setup	TRY 690
02Google Ads: Measurement & Conversion Tracking	TRY 990
03Google Ads: Search Network & Keywords	TRY 890
04Google Ads: Bidding Strategies & Budget Management	TRY 790
05Google Ads: Shopping and Performance Max	TRY 790
06Google Ads: Video, YouTube and Demand Gen	TRY 690
07Google Ads: Automation, Scripts and API	TRY 590
08Google Ads: Auditing, Scaling and Agency Operations	TRY 590
Sum of individual prices	~~TRY 6,020~~
Series bundle	TRY 3,490
Savings	TRY 2,530 (%42)

Amounts include VAT. The reader-discount calculation shows the lowest individual-purchase total when the cheapest book is purchased first.

Delivery

What do you receive after purchase?

Each book in four formats, a total of 32 files

Read the same book on desktop, phone and e-reader. All files remain in the Academy library in your panel for download whenever you need them.

Print PDFA4, ready to print
Mobile PDFSingle column for phones
Word (DOCX)For reading with annotations
EPUBE-reader and tablet

Immediate delivery

Once payment is confirmed 8 books appear in your library and an access email is sent.

Free updates

When the Google interface or relevant regulations change, the book is updated and the new edition appears in your library.

Sourced and dated

Technical claims were verified against official Google documentation with dated footnotes.

Written for Türkiye

Book 1 covers Google Ireland invoices, reverse-charge VAT and 15% withholding; the series is written for businesses in Türkiye.

Secure downloads

Files require your account; sharing the link does not grant download access.

Read before buying: free sample chapters

Download each book's first chapter without registering. See the Turkish writing style, sourcing and depth for yourself.

Book 01 · Foundations and Account SetupPDF Mobil
Book 02 · Measurement & Conversion TrackingPDF Mobil
Book 03 · Search Network & KeywordsPDF Mobil
Book 04 · Bidding Strategies & Budget ManagementPDF Mobil
Book 05 · Shopping and Performance MaxPDF Mobil
Book 06 · Video, YouTube and Demand GenPDF Mobil
Book 07 · Automation, Scripts and APIPDF Mobil
Book 08 · Auditing, Scaling and Agency OperationsPDF Mobil

Series bundle conditions

The bundle price is fixed and is not reduced by books you already own. Access to previously purchased books remains unchanged.
The 10% reader discount applies to individual books, not the series bundle.
8 books are already yours, the bundle cannot be purchased.
Access starts only after payment confirmation. Digital content is delivered immediately; you separately confirm withdrawal conditions at checkout.

Who wrote this series?

Author and trainer

Onur Dilmen

TeknoWeb founder. He has built business infrastructure in hosting and platforms for years, observing recurring advertising-account, measurement and search-visibility mistakes and their actual invoiced cost. The Academy series record those observations.

Each technical claim was checked against Google documentation and footnoted with the date
The tax context was explained under Turkish rules with actual invoice items
Account setup and handover processes were written from practical examples

Author profile and all books LinkedIn profile

Frequently asked questions

What is included in the series bundle?: All eight Google Ads in Türkiye books. Each includes print PDF, mobile PDF, DOCX and EPUB, for 32 files total.
In what order should I read the books?: Three stages: setup and measurement (1–2), campaigns and bidding/budgets (3–6), then automation and audits (7–8). Later books build on earlier measurement and structure, but each can be read independently.
How many invoices are issued for a series bundle?: One bundle is one order, with one e-archive invoice using your personal or business billing details.
Does owning some books reduce the bundle price?: No. The bundle price is fixed. Existing access remains. After login, the page shows owned books and the individual total for missing books. If you own all eight, the bundle cannot be purchased.
Does the reader discount apply to the series bundle?: No. The 10% discount applies to individual books. The bundle already has a discounted price; discounts do not combine.
How do I receive the books?: After payment approval, each of the eight books appears separately in your panel's Academy library. Without approval, access is not granted.
Will I pay again when books are updated?: No. Updated editions replace bundle files in your Academy library for free. Significant changes may also be announced by email.
Can I get a refund?: Digital content is delivered immediately after payment approval; the checkout asks you to acknowledge the withdrawal-right exception under distance-selling rules. Each book has a free sample chapter to read before buying.

Google Ads across 8 books: TRY 3,490

Individual total TRY 6,020; with the bundle TRY 2,530 less. 563 pages, 108 chapters, each book in four formats.

Explore individual books

Sum of individual prices TRY 6,020. If you already own some books in the series, sign in; view your books.

TeknoWeb Akademi is an independent educational publisher, unaffiliated with and unendorsed by Google, Meta, Microsoft, TikTok or LinkedIn. Google and Google Ads are Google LLC trademarks; other marks belong to their owners.