Google Ads in Türkiye series · Book 01
Google Ads: Foundations and Account Setup
The TRY 100 you see in the panel costs your business between TRY 120 and 144. This book explains that difference and which decisions cannot be changed later.
Book files are in Turkish.
Written by Onur Dilmen · Edition 1.1 · · 9 chapters, 3 appendices · 99 pages
TRY 690VAT included · one-time payment
Read the sample chapter (free)- Available in your panel after payment confirmation, with ongoing access.
- Print PDF, mobile PDF, Word and EPUB.
- New editions are free.
Digital content is delivered immediately; you separately confirm the withdrawal conditions at checkout.
What does each chapter cover?
Each chapter's subject, using its opening question or statement. 9 chapters ve 3 ek.
- 01
The Google Ads Ecosystem: What You Are Getting Into
Most books begin with how to open an account.
- 02
Decisions Before Setup
Most mistakes you make in Google Ads can be corrected.
- 03
Opening an Account: Step by Step
Opening an account takes ten minutes.
- 04
Billing and Taxes (Turkish Context)
Here is why: the figure in the panel differs from what your business pays.
- 05
Access, Security and Handover
Who controls the account matters more than how well it is managed.
- 06
Minimum Measurement Setup
Measurement in full is the subject of Book 2.
- 07
The First Campaign
This chapter explains why the first campaign should target brand searches, two costly location and language traps, and a 24-point checklist before publishing.
- 08
The First 30 Days
Now comes the hardest part: doing nothing.
- 09
Lesser-Known Tools
This chapter covers tools Google documents but almost nobody uses.
3 appendix headings
- AAccount Setup Audit Checklist
- BGlossary (TR / EN)
- CBibliography
Inside the book
Pages from the sample chapter. Businesses and figures in the examples are synthetic.
Chapter 1 opening (Turkish edition) 
Example Ad Rank threshold table (Turkish edition) 
Chapter 1 summary (Turkish edition)
Who it is for
- Business owners wanting to set up their account correctly from the start
- Readers wanting to understand what they sign before working with an agency
- Advertising specialists who need to audit an account they have taken over
- Finance staff dealing with invoices and taxes
Who it is not for
- Readers looking for ready-made campaign templates
- Readers expecting results from one magic setting
- Readers looking for a guide to channels other than Google Ads
Frequently asked questions
- Does the book require prior knowledge?
- No prior knowledge is required. It is not a lightweight guide: it takes irreversible decisions, tax mechanics and real auction behaviour seriously.
- Does it also cover campaign optimisation and bid management?
- No. Campaign optimisation, keyword strategy, bid management and reporting are covered in later books. This book establishes the foundations.
- Does the book replace tax advice?
- No. The book is informational, not legal, financial or tax advice. Chapter 4 explains the mechanism; rates, application and obligations can change and depend on your business. Confirm calculations with your accountant.
- When can I access the book after payment?
- Immediately after payment approval. Files appear in your Academy library and an access email is sent.
- What happens when a book is updated?
- The book is revised when Google interfaces or regulations change. New editions appear in your library at no extra cost.
- Can I get a refund?
- Digital delivery follows payment approval, with a withdrawal-right exception under distance-selling rules. Read the free sample chapter before purchase.
- Is an invoice issued?
- Yes. Enter personal or business billing details when ordering to receive an e-archive invoice.
Author
Author and trainer
Onur Dilmen
TeknoWeb founder. He has built business infrastructure in hosting and platforms for years, observing recurring advertising-account, measurement and search-visibility mistakes and their actual invoiced cost. The Academy series record those observations.
- Each technical claim was checked against Google documentation and footnoted with the date
- The tax context was explained under Turkish rules with actual invoice items
- Account setup and handover processes were written from practical examples
Its place in the series
TeknoWeb Akademi is an independent educational publisher, unaffiliated with and unendorsed by Google, Meta, Microsoft, TikTok or LinkedIn. Google and Google Ads are Google LLC trademarks; other marks belong to their owners.