Google Ads in Türkiye series · Book 06
Google Ads: Video, YouTube and Demand Gen
Search captures existing demand. Video and visual campaigns can create new demand, which requires a different measurement approach. Create demand, measure the result.
By the end of the book
- Define the audience and intended change alongside your view count.
- Define in advance what evidence demonstrates change and when to stop a campaign.
Book files are in Turkish.
Written by Onur Dilmen · Edition 1.0.2 · · 11 chapters, 6 appendices · 54 pages
TRY 690VAT included · one-time payment
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Bu kitap hangi sorulara cevap veriyor?
Each chapter opens with a question and ends with its answer. 11 chapters ve 6 ek.
- 01
Does the business want to capture demand, create it, or accelerate purchase decisions?
Chapter 1 · Demand Creation Decisions
- 02
Is one video copied across every placement enough?
Chapter 2 · YouTube Video Formats
- 03
How do business objectives translate into Google Ads settings?
Chapter 3 · Video Campaign Setup and Inventory
- 04
Does the creative communicate the audience's problem at first contact?
Chapter 4 · Creative Production and Local Relevance
- 05
Is the audience a new prospect, existing customer or returning visitor?
Chapter 5 · Audience Layers and Data Permission
- 06
Which objectives make Demand Gen suitable for visual placements beyond search?
Chapter 6 · Demand Gen Decision Architecture
- 07
Should an existing Display campaign continue or migrate to Demand Gen?
Chapter 7 · Display Network and Demand Gen Migration
- 08
How do you distinguish causality between views, clicks and sales?
Chapter 8 · Video Measurement and Incrementality
- 09
Which bidding approach fits reach, views, clicks and conversions?
Chapter 9 · Bids, Budgets and Learning Limits
- 10
How do you plan reach and frequency before launch?
Chapter 10 · Reach Planner and Media Planning
- 11
How do you manage automated placements, new surfaces and reporting limits safely?
Chapter 11 · Unknowns and Operational Rollback
6 appendix headings
- AVideo, Demand Gen and GDN Checklist
- BDecision and Reporting Templates
- CSynthetic Account Examples
- DGlossary
- EEvidence and Update Protocol
- FBibliography
Inside the book
Pages from the sample chapter. Businesses and figures in the examples are synthetic.
Preface 
Chapter opening and decision question 
Synthetic example and chapter checklist
Who it is for
- Advertising specialists creating demand beyond search
- Business owners evaluating YouTube and Demand Gen budgets
- Accounts migrating Display campaigns to Demand Gen
Who it is not for
- People measuring success only by last-click sales
- People relying only on impression counts
- People expecting guaranteed forecasts or business results
Frequently asked questions
- Is video campaign success measured by last-click sales?
- Not alone. Same-day last-click sales can hide the value of demand creation, while impressions alone can hide waste. The book avoids both extremes.
- Does the book cover migration from Display to Demand Gen?
- Yes. Chapter 7 treats the migration as an operational condition to verify in the account, rather than assuming a fixed interface.
- Are the book's budgets and results guaranteed?
- No. Businesses, media budgets and performance data are synthetic, with no guaranteed forecasts or business results.
- When can I access the book after payment?
- Immediately after payment approval. Files appear in your Academy library and an access email is sent.
- What happens when a book is updated?
- The book is revised when Google interfaces or regulations change. New editions appear in your library at no extra cost.
- Can I get a refund?
- Digital delivery follows payment approval, with a withdrawal-right exception under distance-selling rules. Read the free sample chapter before purchase.
- Is an invoice issued?
- Yes. Enter personal or business billing details when ordering to receive an e-archive invoice.
Author
Author and trainer
Onur Dilmen
TeknoWeb founder. He has built business infrastructure in hosting and platforms for years, observing recurring advertising-account, measurement and search-visibility mistakes and their actual invoiced cost. The Academy series record those observations.
- Her teknik iddia Google dokümantasyonundan doğrulandı ve tarihiyle dipnotlandı
Its place in the series
TeknoWeb Akademi is an independent educational publisher, unaffiliated with and unendorsed by Google, Meta, Microsoft, TikTok or LinkedIn. Google and Google Ads are Google LLC trademarks; other marks belong to their owners.