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TeknoWeb Digital Partner

Social media · From topics to a publishing calendar

Plan what your brand says and when it shares it.

Consistent publishing depends on relevant topics and a clear approval workflow, as well as design. Organise content, timing and evaluation together.

Discuss your requirementsScope
Digital marketing illustration with a magnifying glass, search and campaign panels, audience cards and measurement dial
Who is this for?
Brands organising content production and publishing.
What does it help you do?
Content themes and a visible publishing calendar suited to your audience.

Three decisions behind publishing

Channels and content quantities are defined by the selected package.

Channel and audience assessment

Review existing channels, audiences and brand voice to clarify each channel’s communication purpose.

Copy and visual content within package quantities

Turn topics, formats and content needs into a plan for the package’s text and visual quantities.

Approval, publishing and performance review

Define draft approval, agreed publishing and the evaluation of available performance data.

A piece of content from idea to publication

This illustrative scenario is not a customer project; it explains service decisions.

  1. Choose a topic

    Match the brand’s information with the audience’s needs.

  2. Review the draft

    Submit text and visual drafts to the authorised reviewer.

  3. Publish and observe

    Share approved content through the planned workflow; available data informs the next plan.

An illustrative workflow, not a customer project.

Manage content and approvals together

Agree timing and responsibilities at the start.

  1. Channels and voice

    Review posts, audiences and brand language.

    Planned outputChannel and communication direction

  2. Topics and timing

    Prepare package content topics and the schedule.

    Planned outputContent and publishing calendar

  3. Drafts and approval

    Submit assets for review and handle approved publishing.

    Planned outputDrafts and publication status

  4. Data and next plan

    Interpret accessible performance data together.

    Planned outputEvaluation notes and updated plan

Content work checklist

Delivery topics follow the selected channels and quantities.

  • Channel purposes and brand voice
  • Agreed topics and publishing calendar
  • Text and visual drafts within the package
  • Draft approvals and publication status
  • Performance evaluation notes within scope

Ad spend, influencer agreements, extra shoots and moderation are assessed separately.

Social media questions

How much content is produced?

Text, visual and publishing quantities depend on the product description. Channels and formats follow the package; additional production is assessed separately.

Is content published without approval?

The approval owner and method are defined at the start. Publishing follows this agreed workflow.

Are messages and comments managed?

Community moderation may be outside the package. Response ownership, scope and escalation routes are explained separately.

Are photo or video shoots included?

Extra shoots are not automatically included. Assets, production needs and usage rights are clarified during planning.

Are followers or engagement guaranteed?

No. The plan and publication status are explained and available data is reviewed. Followers, reach, engagement and sales are not promised.

Explore social media options

Compare channels, quantities, approvals and reporting in current products. Choose a publishing approach around your brand’s needs.

Social Media

Social Media Starter

Available

Management of 2 platforms.

Estimated delivery: First schedule in 7 business days

  • Instagram + Facebook
  • 12 posts/month
  • Story management
  • Monthly report
  • Core moderation

Excluded: Advertising budget

Excluded: Professional photography

2,200 ₺/month, starting at
Social Media Starter — View and purchase

Excluding VAT

Social Media

Social Media Growth

Available

Expanded content production and monthly performance analysis.

Estimated delivery: First schedule in 7 business days

  • Two platforms
  • Expanded monthly content plan
  • Monthly analysis and improvement meeting

Excluded: Advertising budget

Excluded: Actor and location costs

Excluded: Crisis communication

24,900 ₺/month, starting at
Social Media Growth — View and purchase

Excluding VAT